Net-Zero Case Study - Dentsu
One of the largest global marketing and advertising agency networks in the world, Dentsu International operates across 143 countries and regions, and had its net-zero target validated in October 2021 as one of the seven companies that pioneered the Net-Zero Standard, and a first for its industry.
Dentsu's net-zero target target builds on current progress on its sustainability journey: the company reported a 39% reduction in absolute Scope 1 and 2 emissions across its operations in 2020 compared to its 2019 baseline year.
A science-based timeline
Dentsu had an existing commitment to be net-zero by 2030 but the Net-Zero Standard process helped the team plan for a deeper decarbonization to achieve science-based net-zero. The company’s long-term net-zero target will now see it reduce emissions across all scopes by 90% by 2040. The near-term target will see the company reduce absolute scope 1, 2 and 3 emissions 46.2% by 2030 from a 2019 base year.
It includes a commitment to reduce emissions from flights by 65% by 2030 by leveraging corporate travel policies and increasing its use of leading collaboration technologies to facilitate remote meetings and reduce its reliance on flying. Where flying remains necessary, the company is encouraging behaviour change and has secured leading data solutions to analyze and then choose more environmentally friendly modes, airlines, and routes.
Deep decarbonization that follows the science
Dentsu demonstrates that faster does not always mean better. By setting their net-zero target to 2040 (as opposed to 2030), it drives the decarbonization already underway in its business deeper and further, following the science. Clear, long term emissions reduction targets play a key part in limiting the worst impacts of climate change.
Companies have the power to make a huge impact in the fight against climate breakdown. By setting science-based targets, climate ambition and corporate ambition can work side-by-side to help maintain a habitable planet for humankind. Set a target now.